3 Minute Optical Weekly
Every issue, archived. The week's optical business in a 3-minute core — published by SAM International for independent practice owners & doctors.
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Money Calendar
SAM International Corner
Owner Spotlight
Issue #1 · Week of Oct 24–30, 2026
Your patients' FSA dollars expire in 62 days
- Lead Story: a $1M first year at Ra Opticians — $700+ per patient
- Money Calendar: the FSA year-end campaign, with the patient text to send
- SAM International Corner: Wauseon Eye Care turned a kids' coloring contest into 400 printed cloths — each winner's design, name and all, in families' hands. How the contest ran, why it beat a flyer, and how to steal the play for a December holiday contest.
- Owner Spotlight: Kerry Hyman, OD — 2,000 sq ft, no front desk
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